TikTok is introducing a new feature that enables them to reduce the amount of artificial intelligence-produced media appearing in their feeds. This step comes as the company announced that it now features in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is being tested over the following weeks before a widespread launch. This shift aligns with a rise in AI content, fueled by recent content generation software.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the most rapidly expanding video streams on a popular video site exclusively feature AI-generated videos. A considerable share of this output is deemed “AI slop”, a term for substandard, bulk-generated content that is frequently absurd or surreal.
Based on user feedback that numerous viewers like content created using AI tools, from computer-generated images to science explainers, and we aim to give people the power to see more or less of that, depending on their own preferences,” commented a spokesperson.
Scale of AI Content
TikTok disclosed that there are presently 1.3 billion videos on its service tagged as artificially created. Overall, more than 100 million media items are submitted to the service each day, making AI content a minor part of its complete catalog.
How to Adjust Settings
Viewers will be capable of limit or boost the level of AI content they view by opening the topic control option in the application and choosing AI-made media. Other topics that can already be adjusted under the tool cover politics, clothing, aesthetics, and choreography.
Platform Guidelines
TikTok’s policies mandate users to tag convincing artificially created content, and it forbids dangerous deepfakes of celebrities or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its terms of service.
Furthermore, the service will now attach an AI-generated tag to content created with its proprietary AI systems, or detected by an industry-wide initiative for identifying artificial media. This measure is aimed to deter users from attempting to bypass the labeling process.
AI Literacy Programs
The platform is furthermore launching a $2m educational fund for specialists and groups to create informative material about responsible artificial intelligence. This project will assist educational bodies specializing in teaching programming and robotics.
Content Safety Approach
The video-sharing app has supported its moderation strategy, during discussion over intentions to cut jobs for hundreds of content moderators in the United Kingdom. The company is planning to reduce hundreds of positions in its trust and safety department in the UK capital, with worker representatives and digital protection specialists expressing worry that people are being substituted by automated systems.
A company official clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by removing the most graphic content before it has to be seen by staff. The company stated a significant reduction in explicit and harmful content reviewed by human moderators over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to combine people and machines to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s very important to limit contact with unsafe media as quickly as possible, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
